When you type in a web search and press enter, have you ever wondered how those sites listed on the first page actually got there?
A big part of the reasons these sites are ranked so highly has to do with the SEO done to the site so that it performs well in its market.
If that sounds complicated, read these SEO tips to help simplify the matter.
A good SEO tip is to set forums and blog comments to automatically insert the nofollow attribute into any links users create.
Forum and comment spam are a constant problem and setting nofollow on discussion pages prevents spammers from harming your own site's rank by linking to spam sites that sell dodgy products and services.
Have Keywords in HTML Title Tag
One easy SEO technique you can implement is to include keywords in your HTML title tag.
This helps the search engines to easily determine what your page is about.
Not only that, but when visitors search for your keyword, it will show up in bold in the search results, drawing more attention to your listing.
Avoid Using Flash In An Way
Unfortunately, there are some great technical aspects of websites that can hurt your SEO and one instance is Flash, so you should avoid Flash plug-ins if you can allow it.
Flash uses images and search engines only read a site's text to determine its relevance.
Even if you have great text content within Flash, most search engines won't be able to detect it.
Let's Add this All Up
Nothing about the process of SEO has to be complicated whatsoever.
Like all things that are new to us, it may take a while to wrap your head around the tactics and tips above.
But once you adjust to the methods, you'll be able to see past the trees and into the forest.
Remember to use these SEO tips and start formatting that site today.