What makes one website rank higher than another?
This all depends on how the website is optimized for the search engines. If your website is not at the ranking that you desire, it is time for you to learn the techniques of search engine optimization.
This article contains some tips to get you started.
Do Keyword Research
Find your keywords.
Search through other sites to find out what keywords will be most likely to link back to your website.
Use this information to plan the keywords you will use to increase volume to your site.
The better matches you have, the more likely you will be to increase visitors.
Keywords in Title Tag
One of the most effective ways to optimize your website is to put your keywords in the title tag.
Search engines crawl over around 60 to 70 characters of the title, so it is important to keep your title short and your keywords relevant.
The search engine will match the title keywords to the actual content of your page, so relevancy is very important.
Make Sure Google Crawls You
For search engine optimization, the first thing you should do is register with Google.
You can visit a special site, fill out a very short form with your website address and you'll likely be "crawled" by that search engine faster.
Use Press Releases
When you syndicate press releases by sending out a press release for local or national coverage and link yourself into it and help create search engine optimization.
A press release is great to write when you are offering new services and products.
Syndicating your press release will increase search engine result placement.
Adding It All Together
Optimizing your website is not that difficult once you learn what the search engines like to see.
Learn all that you can and put together a plan of action.
Monitor your website for any positive movements in rank.
If you are proactive and diligent in optimizing your website, before long you will see positive results.