A clear and comprehensive online marketing strategy can enhance branding of your company and products, increase number of visitors to your website, and increase the sales considerably. Now-a-days, every company or business that wants to mark its online presence is competing against big, heavily funded multinational companies, social media sites, mobile apps and rising number of other online distractions.
By consistently creating valuable content, you can establish authority in your industry and gain trust of the users that is essential in online marketing. Latest industry information with some insight into your field of business, along with some supporting case studies and newsletters can be offered to the users through your own website and other social media sites. This will build a rapport with the users and develop a following over a short period.
You can use your LinkedIn group to constantly offer useful information to your business network, without hard selling your services or products. Although it would take some time to grow your group, you can begin by starting discussions and offering help to your group members. For more information click here.
YouTube, which receives more than 800 million unique visitors per month, is another viable option for any kind of online promotional activity. You can post your marketing videos on this site, with occasional informational videos, with a keyword optimized headline, a clear message in the actual video, and a call to action at the end. You can visit this site here.
Visibility on social media sites like YouTube, Facebook and LinkedIn, supported by email marketing, affiliate and reseller partners, and your own content rich website can help you build a positive reputation within your industry. This can be further supplemented by occasional press releases, business blogs and free online giveaways.